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Efficiency: adding to effectiveness is efficiency.

Can they find the information they need, order the products they desire, or contact the company for customer service?

Effectiveness: can users achieve their objectives when they land on your website? e.g.

Here are a few that can affect your website ranking: Website usability encompasses many elements of website design, most of which are also tied to conversion. In this article, I’ll look at the various aspects of website usability that impact website ranking, how to improve SEO rankings by improving website usability and what to do when there seems to be conflict between usability and SEO “best practice.”īONUS: Check out the world’s top SEO tool for improving your website rankings and start your 7 day free trial.

If you approach SEO as “ optimizing your website for people who use search engines,” the notion of user-friendliness becomes an important factor.

Using keywords to get visitors to click through to your site is only half the story.

Getting users to stay on your website and interact with your content can boost your website’s ranking, and you can do so by improving the user experience and usability of your website. Search engine algorithms not only rate the relevance of your keywords on pages, and in the meta data, in relation to a user’s search terms, but they also evaluate information such as the duration visitors stay on your site, bounce rate, broken links, pages viewed, inbound and outbound links and so on… However, if you’ve been working diligently on keyword optimization but are still not getting the results you want, you may need to consider other factors that affect SEO ranking. Most people focus a large proportion of their time on “keywords” and not much else. What comes to mind when you see the term “ SEO“? Where do you focus all your energy when you’re trying to improve SEO ranking of your website?